The large majority of new visitors to websites come from search engines such as Google & Yahoo.

Generally when you go to search for anything on the Internet your seach engine will return thousands, if not millions of results.

So how does a web site get to the top of those listings? By Search Engine Optimisation (SEO) of course!

We offer SEO services which will not only help you rank higher in searches but hopefully increase sales by getting your clients to you quicker and more efficiently.

All the websites we design and build are optimised to incorporate SEO from the start.

We can also take your current website and optimise that too!

There are currently 2 main types of search results:

• 'Natural Listing' (free) results, where your site is listed free of charge and various factors of your website effect its position in the result listings (e.g: the main results displayed on a google result page).
• 'Paid' results, where you pay a fee, dependant on the pay-structure & are displayed in a specific spot on the site (e.g. the right hand side of a google result page or the highlighted box at the very top of a search listing).

We have experience in both areas, and always recommend to tweak your site for the best 'Natural Listing' possible, but if competition for some of your keywords is fierce, the only real way to get noticed is to go down the 'Paid' results listing, where we are happy to explain the process and guide you through the experience.

Natural Listing - So how does it work?

SEO is an ongoing process, where we tweak your website and monitor the search engines to see its effect on a month-by-month basis.

For this reason we offer a number of SEO services to suit your needs, from a simple one off clean & tweak, to our more popular & recommended services which are based on re-occurring monthly contracts that allow us to constantly monitor & tweak your site to get the best listings possible.

We use 'White Hat' methods that conform to the search engines' guidelines, ensuring your site does not get penalised or banned from the search engines by trying to deceive them, like some unscrupulous companies may do.

The overall process can be broken down into a number of key stages:

Stage 1. Analyse your current site.

Our SEO experts analyse your current website to see what areas could be improved to increase your rankings and a summary report is drawn up & used as a guide along the way.

Stage 2. Keyword review

We discuss with you the main keywords that people are likely to type into search engines in order to find your site, and help you choose the best terms to aim for. These are then compare with the content & structure of your current site, and suggestions are made to alter your site to best use these terms.

Stage 3. Site changes

The suggestions made in the previous stage are implemented here, usually with minimal changes to the actual look of the site, but instead made to the underlying website code. Some passages of text may be recommended to be altered to best make use of the agreed upon keywords, and sometimes certain design changes may be required to make sure the site is streamlined for the search engines.

Stage 4. Site Submitting, Monitoring & Tweaks

Once the bulk of the initial tweaks have been completed your site is submitted to various search engines and monitored to see how they perform. This is usually performed on a weekly/monthly basis, and small changes are made to help improve your listing placement each time, before waiting for the next review.

Paid/Sponsored - Online Advertising

When you just can't seem to get onto the top search listings for that popular keyword, paid-for searches may be your best option to promote your site to your target audience.

There are a large number of various companies offering these services. We specialise in Google Adwords & Yahoo! Overture marketing, but can also adapt to & help with other systems upon request.

Please contact us to find out more about the range of SEO features we offer.